AUDI STAR CREATION 2014
ASIA'S FASHION FUTURE
PRE - JUDGING
A pre-judging session was held early morning at Tent@Orchard where the 12 finalists,
each accompanied by a model, presented their collection to the judging panel. The designs
revolved around the concepts of religion, history, culture, flora and fauna, and even
protective body armour, all embodying this year’s theme of ‘The Asian Perspective’.
The judging panel got up close to touch and feel the collections, and quizzed each finalist on
several aspects of their works, such as price points and commercial viability. The works
were brought to life during the competition showdown as models stormed the runway
donning three outfits presented from each finalist, with Rebecca, Zhou Jun and Newman
eventually emerging as this year’s winners.
12
FINALIST
OEI SHOO JUN ANGELINE
(SINGAPORE)
UNIFORM - VARIATIONS IN A SILHOUETTE
Angeline's collection depicts a fear for a loss of distinctiveness.
It reflects a personal search to define her 'Asian' identity which she describes as
muddled and hallow within the omnipresent limitations of society.
KEH MIN CHLOE
(SINGAPORE)
GRIEF
Her collection is widely based on the structure and gradient of the Japanese graveyard,
along with the colour scheme of the different process of the wake. Grief is a humble
collection to showcase her point of view of the process of grieving, and the steps
that immediate families have to go through to send their loved ones off.
(SINGAPORE)
CULTURAL (RE)LOAD
Yaowen has created a collection that celebrates the Eastern Iconography on
a western silhouette, giving the rich culture a contemporary touch.
(REPUBLIC OF KOREA)
THE SCIENTIFIC EXPEDITION
Newman associate the Asian perspective with the Scope-a tool to see things.
"Scientific Expedition" is the theme of his story, hitting the road for study and
exploration. He was inspired by the functionality of style, mixing and layering.
(REPUBLIC OF KOREA)
BLOOMING YOUR TRUTH
For her collection, Hye Jin was inspired by Buddhism symbols and
combined those symbols to form the basis of her work.
(REPUBLIC OF KOREA)
ART OF INSPIRING EMPTY SPACE
Inspired by both the beauty and resilience of nature's flora, She imbued
particular plants with auspicious symbols, musical resonance and scholarly virtue
through the medium of strikingly minimal, androgynous and yet posh clothing.
Specifically, she designed a clothing pattern based on the traditional noblemen's
clothing using the decorative technique of decalcomania.
(CHINA)
RED CONSTRUCTION
In this collection, Zhou Jun plays plays with a 3D collage of the human body
using the colour RED, playing with tailoring and separate patterns. Also,
Zhou Jun showcases the movement of the lower body by developing an unstructured
silhouette, boxy and oversized, or slim and pull in at the waist look.
(HONG KONG)
ZHI
ZHI, which means "paper" in mandarin, is the name and inspiration of the collection.
The theme of Rebecca's collection is to use fabric as if it were paper, manipulating it by
cutting, folding, painting and burning.
(VIETNAM)
THE NEW ASIA
His collection is not only fresh but also familiar. Using material such as silk and wool,
he aims to use his deigns to demonstrate the liberal and discerning taste of Asians.
His persistent tinkering with modern 3D technology, combined with meticulous craftsmanship
makes it no surprise that the collection will achieve maximum performance.
(JAPAN)
MA
Kata's inspiration is drawn from the heart of the sun, Japan's beauty
and the long lasting harmony it has with other countries. He incorporated the
natural beauty of the country, with a sense of structure in his collection,
which also revolves around nature with a unique balance, creating an aesthetic sense of Japan.
(MALAYSIA)
THE ANATOMY OF VANDA
Fascinated y Singapore national flower, the ever-gorgeous Vanda "Miss Joaquim"
orchid i the inspiration for Chin Yee's collection. The folds and shape of the flower under
the magnifying glass unveils a thousand inspirations.
(INDONESIA)
ARMOURS OF WARRIORS
Erica's collection was inspired by the armour that was commonly worn during
the bronze age of China. This women's collection aims to present a new point of
view to the old and forgotten Chinese armour.
WINNERS
FOR
AUDI STAR CREATION 2014
HONG KONG, CHINA AND SOUTH KOREA
TAKE HOME TOP HONOURS AT AUDI STAR CREATION 2014
12 May 2014, Singapore – The winners of regional fashion design competition, Audi Star
Creation 2014 have been crowned after an intensive day of judging and an exciting runway
showdown held at Tent@Orchard. The three winners – Rebecca Corrine Lam (25, Hong
Kong); Zhou Jun (24, China); and Newman Han (29, South Korea) – will take home
S$10,000 each, a one-year internship with leading fashion retailer F J Benjamin, and the
opportunity to launch their maiden capsule collection next year.
opportunity to launch their maiden capsule collection next year.
H O M M E byjemchase
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